A Summary of Taobao's Official Report on online-shopping development in nation-wide county regions
A Summary of Taobao's Official Report on online-shopping development in nation-wide county regions (Jan 2012 – Dec 2012)
Report Sample Range: 2006 units of 3rd-level administrative districts (counties; 县)
Data sources: statistics of transactions on Taobao & Tmall, National Bureau of Statistics, McKinsey Global Institute's report
Main points:
1. Average online-consumption power of county region residents is higher than that of major cities (一线，二线城市)
2. Online retailing is improving the circulation systems in county regions, bridging the discrepancy between cities' and small towns'
Interesting facts:
1. Yiwu residents spent 3.4 billion in total on online-shopping in 2012
2. “网购渗透” (“Online-consumption penetration”) - The percentile of registered residents who practice online-shopping)
- Kunshan, Jiangsu – 56.41%
3. Qingliu, Fujian – average yearly online-shopping expenditure: 20,151rmb, which is 72.55% of their average income
4. more than 2/3 of online consumptions in western provinces such as Gansu, Qinghai, Guizhou etc. are cross-province consumption
